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FTC Wants to Fight Tracking Cookies with Other Cookies |
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Sunday, 05 December 2010 |
You might not notice this, but your computer is being tracked by countless of companies through the usage of tracking cookies. Just do a simple search on your hard drive, particularly your internet browser’s cache, and you’d notice that your PC has been injected by countless of tracking cookies already.
Nevertheless, the FTC plans to fight these tracking cookies, simply by reversing the entire system. In fact, the FTC has already been actively asking companies to stop using their cookie system, whereby social networking sites and browser developers are advised to create a sort of ‘do not track’ cookie system instead. Surely, the lure of advertising fees generated from these cookies are tremendous – perhaps the FTC should enforce harsher laws to govern such matters?
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