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Old School Marketing Don't Work No PDF Print E-mail
Sunday, 27 April 2008

Why? 

Sales Professionals, and people with influence were more successful using “Old School” marketing methods such as: The 3 foot rule, hotel & home meetings, contact lists, cold calling, etc. These top 5% percent were able to grasp these concepts and succeed producing sizable organizations, while the rest failed miserably.

Nevertheless, people with no real foundation in sales, marketing, and business were still encouraged to duplicate what they learned. As a result, their downlines suffered. Network Marketing promotes the idea that anyone can succeed by simply sharing products and/or services with their “friends & family.”

This can only be accomplished with strong communication skills, influence, and a laser focus on targeting similar individuals. Although the training is re-shaping for the 21st Century, most will still be taught to re-produce old school techniques that don’t work for the majority.

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