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Wednesday, 23 April 2008 |
The most popular and famous example of viral marketing was Hotmail. By placing a link at the bottom of their emails for anybody else to get their program created an overnight phenomenon. Day after day, there were thousands of more people signing up for Hotmail accounts. I don’t know what the count is these days but it’s in the millions. And the rights to Hotmail was sold for millions of dollars.
Recently, I visited a blog by a very good blogger named Jay. Jay was saying on his site, that he didn’t use viral link cloakers and was also explaining why he didn’t use them. Some of his reasoning was that, with many viral link cloakers they have a portion of the program that does build a list inside the site for you. Jay was stating that that sort of list that is inside a viral cloaking site isn’t really targeted at all. And you know what? He’s right! He’s right because many of the people that may be in your downline may not be in your niche at all. These people signed up through your reference to the site perhaps, but, I’m sure many of them did it for their own reasons of building their business, but they might be in the “no smoking” niche for all we know. Why would they want to receive emails from another guy that would perhaps be in the “food” niche etc.
I replied to Jay’s post because I knew that the method I’m using viral link cloaking for is entirely different. I told Jay that, for one, I have never emailed my downline in a viral link cloaking and tracking site. The reason I use viral link cloakers is because it gets my ads shown on hundreds of other sites. When my ads are clicked they are interested in the headline of my ad, then taken to a squeeze page of one of my free reports and then people opt-in to my real list! Jay agreed, stating that, yes, I can see if you use them that way it would benefit you. And it does! I enjoy new signups for my list everyday because of this method.
Most readers of my blog know I’m a huge advocate for Viral Spiral. Heck, I must be, I liked the program so much I jumped at the chance to work for Tim Brocklehurst. Not only did I love the system he created, but it also meant I could learn a thing or two from one of the people I considered a heavy influence on me. I’m actually learning a lot from him without even asking much of the time. So it worked out real great!
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